As events unfold one by one after the 2nd test at SCG , an interesting angle involving Corporate India and BCCI seem to be evolving as well. With threats of boycotting the tour ( which is absolutely justified IMHO), A lot of companies would be anxiously waiting for the events to unfold.
A whole lot of companies stand to lose if India decides to boycott the rest of the Tour.
ESPN/Star Sports - as the owner of telecast rights- ESPN/Star stands to lose a chunk of money as they lose out on advertisement revenue. Companies that had earlier spent money in buying Ad slots would be reimbused by ESS if the series stands cancelled.
Companies with Australian Cricketers as Brand Ambassadors(Timex,AMP,etc...) would not want to air the ads that have already been created , in light of all the anger that is being shown against the Aussie Players by the general public.
The Australian Players themselves stand to lose as Indian Companies rethink the idea of associating themselves with 'champion' Australian cricketers.
The BCCI has a whole different agenda with its IPL(The 'formal' 20/20 league) and the effects that boycotting of the tour would have on its IPL.BCCI would be trying to maintain good relationships with Cricket Australia in order to woo the Australian Players for the IPL. (Would they still want to have them ?)
With so many people likely to be affected , would the Indian Team be allowed to boycott the series?
It comes down to
Sense of Justness+ Respect vs Cricket - The Money Spinner.
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